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Inspiring  Global Community Action for the Support of Animal Welfare
and the Protection of Wildlife through Education and Conservation.

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RAISING SUPPORT FOR THE PROTECTI0N OF ANIMALS



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The Art of Compassion
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RAISING SUPPORT   -   SAVING LIVES
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Sample Referral Letter:
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Dear _________,

As a colleague and fellow activist/ advocate for animal welfare and the protection of nature/ wildlife I would like to share an opportunity with you to further your cause. 

Wild for Life Foundation (WFLF), a California 501c3 public benefit corporation; has recently launched "The Art of Compassion" as part their program, "New Hope United".  Through the joining together of Artists and Specialists we all hope to raise even more support for the benefit of animal welfare and the protection of nature and wildlife.

WFLF is in the midst of an exciting internet expansion and during the initial phases, as one of the first 25 “Art of Compassion” members, WFLF is offering a complimentary annual membership.   (Annumal memberships are currently valued at $50)

Your alignment with WFLF will help us all raise awareness and revenue for animal welfare programs.  Through the diverse WFLF campaigns and programs you can touch the minds and hearts of additional followers by reaching a wider range of supporters that will help drive revenues/ sales and endear them to your organization/ brand and cause(s).

According to recent research, 83 percent of Americans have a more favorable opinion of companies that support charitable causes ("Cone/Roper Cause Related Marketing Trend Report," 1999). Among these causes, few touch as many hearts and generate as many positive benefits as those that help animals.  Recent research also indicates that support and credibility for nonprofit organizations is exponentially increased when a union exists amongst like organizations.  Your membership as a WFLF Featured Artist/ Specialist in “The Art of Compassion” program would be a valued tribute to your integrated efforts.

WFLF has committed to creating highly successful and diverse win-win programs. As an “Art of Compassion Featured Member” like me, you and your company can enjoy high-impact sales promotions that move product, raise revenue and generate positive publicity and good will.

Please be sure to mention that I referred you when you take advantage of these benefits which include marketing messages for your business on the WFLF website. 
A.    Annual membership is free for a limited time to the first 25 artists/ specialists who join and participate in the WFLF link exchange program.
B.    Those who refer 1-2 artists or specialists that also join the WFLF “Art of Compassion” program will additionally receive lifelong membership. 
C.    Those who refer three or more artists or specialists that join the program will additional receive a free flash component for use on their own website(s).  
D.    As an additional incentive for Featured Members who refer other members that join before the end of the year (2009), WFLF will additionally promote you or your organization in WFLF newsletter publications and in syndicated WFLF Action News media for the duration of your united alliance.

Don’t miss this opportunity to get in on the ground floor of this exciting marketing strategy and help make a bigger impact on the campaigns and causes nearest to your heart.  Be sure to use the WFLF online form and include at least one image and one link to your own website to activate your benefits.

If you would also like to benefit from the WFLF generous referral program you may may access use the WFLF sample letter to use in whole or in part according to your needs.


Here's a link to the current page at WFLF New Hope United where the newest members have been initially be placed.  Featured artists and specialists will soon be honored in special ways when the new "Art of Compassion" section is complete on the WFLF main website.  Announcements will be sent out soon!

Once onboard you may also proudly display your alignment with an exclusive Featured Member Banner. 

Yours truly,
(your name and title)


    WFLF will additionally display links to your website(s) in exchange for an equal number of links to WFLF website(s).
    Lifelong membership is determined by the ongoing; existence of each individual entity, the ongoing link exchange between WFLF and your organization         and the need to continue united support for these campaigns and causes.
    Flash components range in size, design and content and are valued from $250 -$500 each.
    Promotional marketing messages and flash component placement is currently valued from $25 per month/per ad.

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